Alexandra Grecco launched her namesake bridal line in 2015 with a collection of sophisticated gowns that paired her refined design aesthetic with luxurious fabrics and intricate hand-embroidered details. 

Her pieces were quickly welcomed into boutiques around the world and adored by brides for their comfort and wearability. The silhouettes, while both timeless and elegant, are balanced with a refreshing, modern twist appealing to the fashion-forward bride. With a love for texture and quality, Grecco favors using 100% silk crepe, in both a matte and satin finish, as the core fabrication throughout most of her line. The brand’s signature embroidery style, designed exclusively for AG, is all about rich dimensional layers and 3D florals that add a playful touch and unexpected whimsy elements. Over the years, the Alexandra Grecco name has become synonymous with effortlessly romantic, heirloom-quality wedding gowns, thoughtfully designed for the modern woman.